Tag Archives: Alteryx

Create a delta extractor for MongoDB with Alteryx

Posted on 2015-12-18 by Frederic

Did you get excited by the MongoDB + Tableau announcement about the availability of a BI Connector to extract from MongoDB and convert BSON documents on the fly to the relational format Tableau requires? Then you might have been a bit … Continue reading →

Posted in Alteryx, Tableau | Tagged , , , , , | Comments Off on Create a delta extractor for MongoDB with Alteryx

Report and Analyze Marketing Campaigns ROI

Posted on 2015-12-01 by Frederic

Marketing ROI is a vast topic, top of mind for most CMOs who feel accountable for their budget. Yet, that topic is not well established academically, and even less technically. A simple search on Amazon shows some books addressing the … Continue reading →

Posted in Alteryx, Marketing, SFDC, Tableau | Tagged , , | 1 Comment

How to easily Document your Tableau Reports

Posted on 2015-11-03 by Frederic

Every shiny Tableau dashboard comes, or should come, with less glamorous strings attached: documentation… If you want to share the Tableau love, you ought to document how you drove from a data source to a new indicator, and ultimately to … Continue reading →

Posted in Alteryx, Excel, Qlik, SFDC, SQL, Tableau | Tagged , | 1 Comment

Using the new REST API Marketo Connector in Alteryx

Posted on 2015-10-05 by Frederic

“Why would I need to use a Marketo connector in the first place? The reports, called Smart Lists I can whip together in Marketo in a matter of seconds should be good enough? They handle large volumes of transactions pretty … Continue reading →

Posted in Alteryx, Marketing, Marketo | Tagged , , | 9 Comments

Extracting Salesforce.com (SFDC) data to Tableau

Posted on 2015-07-07 by Frederic

For convenience, I will systematically refer to Salesforce.com as SFDC. As the largest CRM vendor according to Gartner, SFDC is pretty ubiquitous, and the odds are that most Tableau users dealing with sales figures have already run into this data … Continue reading →

Posted in Alteryx, SFDC, Tableau | Tagged , , | 1 Comment