Category Archives: Tableau

Report and Analyze Marketing Campaigns ROI

Posted on 2015-12-01 by Frederic

Marketing ROI is a vast topic, top of mind for most CMOs who feel accountable for their budget. Yet, that topic is not well established academically, and even less technically. A simple search on Amazon shows some books addressing the … Continue reading →

Posted in Alteryx, Marketing, SFDC, Tableau | Tagged , , | 1 Comment

How to easily Document your Tableau Reports

Posted on 2015-11-03 by Frederic

Every shiny Tableau dashboard comes, or should come, with less glamorous strings attached: documentation… If you want to share the Tableau love, you ought to document how you drove from a data source to a new indicator, and ultimately to … Continue reading →

Posted in Alteryx, Excel, Qlik, SFDC, SQL, Tableau | Tagged , | 1 Comment

TC15 Tableau Conference Highlights

Posted on 2015-10-26 by Frederic

This year’s Tableau Conference in Las Vegas was a good vintage, it was large and crowded for sure, but loaded with good content and some spectacular product announcements. With 11,000 attendees, the 2015 edition almost doubled the size of Seattle’s … Continue reading →

Posted in Tableau | Tagged | 2 Comments

Sequence Analysis with Tableau and Alteryx Part 2 by Orders

Posted on 2015-09-01 by Frederic

In the previous post, I analyzed the SuperStore data set under the angle of the sequence of Products purchased. In this post, we will adopt a different angle: the sequence of Orders.

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Sequence Analysis with Tableau and Alteryx

Posted on 2015-08-18 by Frederic

I’m introducing a different type of post this week: still a tips and tricks style of post, but it stands against additional business context than usual, to be more relevant and applicable. Sequence Analysis techniques and concepts originate from biology … Continue reading →

Posted in Alteryx, Marketing, SFDC, Tableau | Comments Off on Sequence Analysis with Tableau and Alteryx