Author Archives: Frederic

Create a delta extractor for MongoDB with Alteryx

Did you get excited by the MongoDB + Tableau announcement about the availability of a BI Connector to extract from MongoDB and convert BSON documents on the fly to the relational format Tableau requires? Then you might have been a bit … Continue reading

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Report and Analyze Marketing Campaigns ROI

Marketing ROI is a vast topic, top of mind for most CMOs who feel accountable for their budget. Yet, that topic is not well established academically, and even less technically. A simple search on Amazon shows some books addressing the … Continue reading

Posted in Alteryx, Marketing, SFDC, Tableau | Tagged , , | 1 Comment

How to easily Document your Tableau Reports

Every shiny Tableau dashboard comes, or should come, with less glamorous strings attached: documentation… If you want to share the Tableau love, you ought to document how you drove from a data source to a new indicator, and ultimately to … Continue reading

Posted in Alteryx, Excel, Qlik, SFDC, SQL, Tableau | Tagged , | 1 Comment

TC15 Tableau Conference Highlights

This year’s Tableau Conference in Las Vegas was a good vintage, it was large and crowded for sure, but loaded with good content and some spectacular product announcements. With 11,000 attendees, the 2015 edition almost doubled the size of Seattle’s … Continue reading

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Using the new REST API Marketo Connector in Alteryx

“Why would I need to use a Marketo connector in the first place? The reports, called Smart Lists I can whip together in Marketo in a matter of seconds should be good enough? They handle large volumes of transactions pretty … Continue reading

Posted in Alteryx, Marketing, Marketo | Tagged , , | 9 Comments