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Monthly Archives: July 2020
Easy Fuzzy Match on Names in Tableau with SQL
Finding duplicate entities at scale in large databases using only names coming from free text boxes is always a challenge in Marketing, common in B2C, often ignored in B2B. Let’s take a simple scenario: I have a very long list … Continue reading
Posted in Marketing, Performance, Snowflake, SQL, Tableau, Uncategorized
Tagged fuzzy logic
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