Category Archives: Marketing

Report and Analyze Marketing Campaigns ROI

Marketing ROI is a vast topic, top of mind for most CMOs who feel accountable for their budget. Yet, that topic is not well established academically, and even less technically. A simple search on Amazon shows some books addressing the … Continue reading

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Using the new REST API Marketo Connector in Alteryx

“Why would I need to use a Marketo connector in the first place? The reports, called Smart Lists I can whip together in Marketo in a matter of seconds should be good enough? They handle large volumes of transactions pretty … Continue reading

Posted in Alteryx, Marketing, Marketo | Tagged , , | 9 Comments

Sequence Analysis with Tableau and Alteryx Part 2 by Orders

In the previous post, I analyzed the SuperStore data set under the angle of the sequence of Products purchased. In this post, we will adopt a different angle: the sequence of Orders.

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Sequence Analysis with Tableau and Alteryx

I’m introducing a different type of post this week: still a tips and tricks style of post, but it stands against additional business context than usual, to be more relevant and applicable. Sequence Analysis techniques and concepts originate from biology … Continue reading

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