Category Archives: SFDC

Report and Analyze Marketing Campaigns ROI

Marketing ROI is a vast topic, top of mind for most CMOs who feel accountable for their budget. Yet, that topic is not well established academically, and even less technically. A simple search on Amazon shows some books addressing the … Continue reading

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How to easily Document your Tableau Reports

Every shiny Tableau dashboard comes, or should come, with less glamorous strings attached: documentation… If you want to share the Tableau love, you ought to document how you drove from a data source to a new indicator, and ultimately to … Continue reading

Posted in Alteryx, Excel, Qlik, SFDC, SQL, Tableau | Tagged , | 1 Comment

Sequence Analysis with Tableau and Alteryx

I’m introducing a different type of post this week: still a tips and tricks style of post, but it stands against additional business context than usual, to be more relevant and applicable. Sequence Analysis techniques and concepts originate from biology research, but … Continue reading

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Optimize Performance by Adjusting Automatically Fields Width

Field width is not a very sexy topic compared to Visualization or Spark R. That’s a very good reason to get that basic topic out of the way with an approach that will save you time to spend on much … Continue reading

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Extracting Salesforce.com (SFDC) data to Tableau

For convenience, I will systematically refer to Salesforce.com as SFDC. As the largest CRM vendor according to Gartner, SFDC is pretty ubiquitous, and the odds are that most Tableau users dealing with sales figures have already run into this data … Continue reading

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