Category Archives: Marketing

Report and Analyze Marketing Campaigns ROI

Marketing ROI is a vast topic, top of mind for most CMOs who feel accountable for their budget. Yet, that topic is not well established academically, and even less technically. A simple search on Amazon shows some books addressing the … Continue reading

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Using the new REST API Marketo Connector in Alteryx

“Why would I need to use a Marketo connector in the first place? The reports, called Smart Lists I can whip together in Marketo in a matter of seconds should be good enough? They handle large volumes of transactions pretty well, … Continue reading

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Sequence Analysis with Tableau and Alteryx Part 2 by Orders

In the previous post, I analyzed the SuperStore data set under the angle of the sequence of Products purchased. In this post, we will adopt a different angle: the sequence of Orders.

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Sequence Analysis with Tableau and Alteryx

I’m introducing a different type of post this week: still a tips and tricks style of post, but it stands against additional business context than usual, to be more relevant and applicable. Sequence Analysis techniques and concepts originate from biology research, but … Continue reading

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