Category Archives: Marketing

Access and Process Leads Activity History with Marketo Bulk Extract APIs

Marketo’s core expertise is Marketing Automation, a software category it pioneered along with Eloqua, Pardot, Hubspot, Adobe and now 208 additional vendors and counting. Marketo still holds a solid market share, especially on the West Coast, especially in Tech companies. … Continue reading

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Automate custom Tableau email updates

Like it or not, looking at you Slack, email remains the preferred way to disseminate information in the workplace. Volume is still growing, especially business emails volume growing at a cool steady annual rate of 7%. Is usage growing at … Continue reading

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AND Filter or the Tableau Basket Analysis Conundrum

A simple user inquiry sent me recently in a spin and got me to doubt my Tableau skills: “Show me all the Leads who have responded to Marketing Campaign 1 AND Marketing Campaign 2 within the month” I thought it … Continue reading

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Report and Analyze Marketing Campaigns ROI

Marketing ROI is a vast topic, top of mind for most CMOs who feel accountable for their budget. Yet, that topic is not well established academically, and even less technically. A simple search on Amazon shows some books addressing the … Continue reading

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Using the new REST API Marketo Connector in Alteryx

“Why would I need to use a Marketo connector in the first place? The reports, called Smart Lists I can whip together in Marketo in a matter of seconds should be good enough? They handle large volumes of transactions pretty well, … Continue reading

Posted in Alteryx, Marketing, Marketo | Tagged , , | 9 Comments