Author Archives: Frederic

Access and Process Leads Activity History with Marketo Bulk Extract APIs

Marketo’s core expertise is Marketing Automation, a software category it pioneered along with Eloqua, Pardot, Hubspot, Adobe and now 208 additional vendors and counting. Marketo still holds a solid market share, especially on the West Coast, especially in Tech companies. … Continue reading

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Word clouds with Alteryx and R

In a previous post, I explained how to build word clouds easily with a combination of Alteryx and Tableau. But what happens without Tableau? It turns out that Alteryx can leverage the power of existing R libraries to easily generate … Continue reading

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Navigating Alteryx Maze of Tools

Alteryx is objectively an amazing tool to manipulate data and models, without coding (much). As I mentioned in earlier posts, that simplicity involves trade offs. One of those is the initial difficulty to apprehend the potential and capabilities of the … Continue reading

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Turn text column reviews into a Tableau word cloud

After getting my hands on a data set containing a large number of user reviews in a column, I was trying to get an overall sense of those reviews with a quick glance. Visually, there are several options to get … Continue reading

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YoY YTD dashboard made easy in Tableau

When using a set of dated transactions which gets updated, how do you provide a report which will track visually a monthly ¬†YoY (Year over Year) YTD (Year to Date) comparison? This needs to work at the day level, to … Continue reading

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