Author Archives: Frederic

How to filter transactions by a calculated category using SQL Window Functions

Have you ever found yourself in a situation where you need to filter a set of transactions based on categories which need to be calculated from that same set? Let’s say you have a data set containing all the customer … Continue reading

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How to Load Data in Bulk to Snowflake with Alteryx

Why a post about Snowflake? What does Alteryx and Tableau have to do with Snowflake? Here is some context: as I was planning to launch my Data Lake consulting business, which is now launched, I was looking for a place … Continue reading

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Access and Process Leads Activity History with Marketo Bulk Extract APIs

Marketo’s core expertise is Marketing Automation, a software category it pioneered along with Eloqua, Pardot, Hubspot, Adobe and now 208 additional vendors and counting. Marketo still holds a solid market share, especially on the West Coast, especially in Tech companies. … Continue reading

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Word clouds with Alteryx and R

In a previous post, I explained how to build word clouds easily with a combination of Alteryx and Tableau. But what happens without Tableau? It turns out that Alteryx can leverage the power of existing R libraries to easily generate … Continue reading

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Navigating Alteryx Maze of Tools

Alteryx is objectively an amazing tool to manipulate data and models, without coding (much). As I mentioned in earlier posts, that simplicity involves trade offs. One of those is the initial difficulty to apprehend the potential and capabilities of the … Continue reading

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